Lyft
The aim of this landing page was to inform Lyft riders about the partnership with Venmo, making it easier to split fares with friends. It guides users on integrating Venmo into their Lyft app for seamless payment sharing, enhancing convenience and user experience.
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Client
Lyft
Team
3 Stakeholders
2 PMs, 1 Copywriter,
1 Designer (Myself)
Role
Visual Design
UX Design
Illustrations
Time
3 weeks
Here’s how we made it 25% easier for Lyft users to connect with Venmo, making it smoother to pay for rides!
Problem
Riders found it tricky to split fares with friends and family on Lyft. With the holidays approaching, this was a big concern. The current payment setup wasn't user-friendly for dividing costs among passengers, leading to confusion and delays.
Research and Insights
We studied and got presented to the relied on valuable insights provided by Lyft’s dedicated research team. Their comprehensive research helped shape our design process and ensured our solutions were well-informed and user-centric.
USER FEEDBACK
The research team conducted comprehensive surveys and collected detailed feedback from Lyft riders. They found that many users struggled with splitting fares when traveling with friends and family, especially during busy holiday periods. This significant pain point highlighted the need for a more intuitive fare-splitting solution.
Competitor Analysis
Their analysis of competitors, such as Uber, which already offers a fare-splitting feature, underscored the importance of this functionality. The research showed that having a seamless fare-splitting option could significantly enhance user satisfaction and help Lyft stay competitive.
market TRENDS
The team’s market analysis revealed a growing preference for digital wallets and peer-to-peer payment systems. This was particularly true among younger demographics who prioritized convenience and speed. Integrating Venmo with Lyft aligned with these market trends, promising a positive reception.
Goals
Our task was to design a landing page that effectively informed users about this new feature, highlighted its benefits, and guided them through the process of connecting Venmo to the Lyft app.
Approach
Worked with existing UI components to build a wireframe. Colbored with the copywriter and the PM closely to build a number of solutions to present to the stkeholder. Leveraging Lyft's design system, we crafted a seamless fare-splitting feature using Lyft's components.
Hi Fidelity
We examined Venmo’s brand and Lyft’s previous partnerships. This ensured our design maintained a consistent tone and style, creating a cohesive and trustworthy user experience.
01
Informing about Venmo
We decided to keep the hero section the Venmo color with a CTA that would take users directly to the app to connect it to their app. We also added an illustration to signify the key message of this campaign.
02
Benfits of Venmo
To tell the users about the benefits, we decided to show that through a mockup of the app interface. We also highlighted the various benefits that users would have if they pay via Venmo.
03
How to set up your account
To guide the users on how the app would work, we showed a step-by-step way of connecting Venmo in the app. We supported this by adding an illustration of a rocket to signify that they're ready to start.
Result
Through in app analytics we found out that there was a 25% increase in users connecting Venmo in their Lyft app as a payment method, and a 30% rise in transactions made via Venmo. This data-driven approach not only validated our design decisions but also directly contributed to achieving our campaign objectives effectively.
Key Learnings
Ceative Problem-Solving
Adapted to working within constraints by creatively leveraging Lyft's existing design system, demonstrating a balance of innovation and adherence to brand guidelines.
Cross-Platform Collaboration
Navigated platform differences seamlessly, collaborating with Brainrider's internal teams on Workplace and Lyft's external teams on Slack to ensure consistency and cohesion across platforms.
Stakeholder Communication and Engagement
Enhanced stakeholder engagement through effective communication of the final campaign concept and integration of feedback to refine designs, resulting in impactful campaign solutions.