Hira Fareed

Hi, I’m a Visual and UI/UX Designer based in Toronto with 9 years of experience.


Freelance UI/UX & Visual Designer | By Hira

2017 - Present: : Delivered both lo-fi and hi-fi prototypes and created a design system for easier developer collaboration for SleepPal. Led the design, research and usability testing for multiple websites. Worked as a visual designer for Shopify, Ceridian, OMA and others.

Intermediate Designer | Brainrider

2020 - 2023: Working as a dedicated designer for Lyft on their website and blog posts. Using the brand guidelines of Lyft to make sure everything is consistent. Mentoring junior designers at Brainrider to make sure their work is of high quality. Other clients include Instacart, Coinbase and Purolator.

Visual Designer | The Nest IO

2016 - 2017: Responsible for the design outlook of The Nest I/O and Pasha which included website design, social media posters, branding materials as well as helping set up events.

Visual Designer | The Express Tribune

2015 - 2016: Worked on the design of daily newspaper and weekly magazines. Also dealt with the sub editors directly as they sent the articles and stories on a day to day basis


Google UX Design Certificate
Coursera / Remote

2021 - 2022

Postgraduate in Interactive Media Management
Sheridan College / Canada

2019 - 2020

Bachelors in Communication Design
Indus Valley School of Art and Architecture / Pakistan

2010 - 2014


Interaction & Product Design, Visual Communication, Storytelling, Graphic Design, Research, Design Strategy, Motion Design, Data Visualisation, Branding, Filmmaking etc.

Tools and Methods

Interviewing, User Testing, Jobs-To-Be-Done, Journey Mapping, Product Architecture, Figma, Sketch, Photoshop, Illustrator